Story In A Cup @ South Yarra, VIC – A Story Worth Sharing

When I was much younger, a long long time ago 😛 I would have Madam Mummy buy me yoghurt from the local supermarket.

Now, living in Malaysia, yoghurts are as foreign as peaches and cream. And I love peaches and cream, and would always get either the peach flavoured yoghurt or the strawberry flavoured yoghurt.

Happily, I would tear open my yoghurt pack and proceed to pour the contents away.

Yes. I would pour them away.

Into little popsicle molds (Hah! I got you there!)

I would then proceed by putting them into the freezer until it turned into frozen yoghurt! In the deep humid tropical weather, I can attest that this was a brilliant thing for a 5 year old to conceive! I was born to love food, I tell ya!

Nowadays, I (luckily) no longer have to resort to such activities.

Because my friends, these days, there are frozen yoghurt bars.

One evening, prior to meeting Ms Tinymouse and the Librarian for dinner, I insisted that she had to meet me at the ground floor of her work building to visit Story In A Cup.

She however responded nonchalantly, “Oh, I go there quite often, have you not been there before?” *ahem*

According to their website, they are Australia’s first premium self-serve frozen yoghurt and smoothies bar.

At Story In A Cup, you are able to pick and choose the flavour of your yoghurt. On the day that we were there, we had the option of Original, Chocolate, Hazelnut, Mango, Coconut and Strawberry.

Being an absolute fanatic when it comes to hazelnut (I CAN FINISH A WHOLE TUB OF NUTELLA IN ONE GO!), I immediately grabbed a cup and excitedly started to dispense some smooth and creamy yoghurt.

In the shot above, Ms Tinymouse shows you the first step (once you’ve selected the size of your cup) of carefully moving the cup in a circular motion whilst pulling the handle/lever.

The second step was a little harder and I couldn’t for the life of me decide which topping to put on my yoghurt.

I was aiming for one of everything, but Ms Tinymouse pointedly mentioned that not everything will go together or match the flavour of the hazelnut *pfffttt*

The staff on duty at the time was not only extremely helpful (as I’m a complete n00b at this) in explaining the concept and steps, she also very patiently waited for me to make my decision and allowed me to take all the pictures I wanted.

In the end, I picked almond slivers and dark chocolate chips to top off my yoghurt as I really wanted to enjoy the flavour of the yoghurt and not have it too bogged down with toppings.

The concept is simple, really. You get your customers to do all the work whilst having fun at it. I know I really enjoyed it.

Story In A Cup has a much better approach with their instructions on how to work their self-serve system.

Step 1
Swirl – Choose the flavour of your frozen yoghurt

Step 2
Top – Choose the toppings

Step 3
Enjoy – Weigh and Pay

However, if I didn’t have Ms Tinymouse there with me, I would have gotten carried away with the swirling of the yoghurt and going crazy with the toppings.

The payment? It goes by weight. So if you do get carried away, you’ll just have more to pay 😛

What’s even better than frozen yoghurt?

For every cup you enjoy at Story In A Cup, you not only get a stamp on your loyalty card, but the charitable people at Story In A Cup will donate a percentage of the profit from each cup sold to a cause!

As they say, “Through every cup, you will be able to make a contribution in someone’s life story, one cup at a time.”

*Disclaimer: All food ratings are purely based on my own experiences and how I feel about the service, food and quality at the time of visit

Food/ Cuisine: Frozen Yoghurt & Smoothies
Dining Style: Dessert Parlour
Overall Food Rating (Based on the Dining style): 7/10
Restaurant ambiance: 7/10 (You can either dine in or take away)
Service/ Attitude: 8/10
Value for money: 7/10 (I think for my serve of a 155grams, I paid around $3.50)

Opening Hours:
Monday to Friday, 11am – 7pm
Saturday, 11:30am – 6pm

4/9 Yarra Street
South Yarra VIC 3141

Tel: (03) 9827 3777


How to get there:

Story In A Cup on Urbanspoon


    • Yup! I just found out they do take away tubs as well! YOSH!

    • I know right! Awesome!

    • They are sprouting up everywhere now!

  1. I love that the frozen yoghurt craze is taking off in Melbourne. There is a store in QV in the city that is quite similar to Story In A Cup (albeit not as pretty-looking). I can’t remember the name of it but it’s near Breadtop – have you been there?
    Libby recently posted…What More Can A Pour Kid Do?

    • No but I’ve seen it! I’ve been to the one on Swanston though… another one.. they’re popping up everywhere!

    • Ooo… Pick your own fruit? I don’t think we have that here… Now I want some!

      • By here I’m assuming you mean Melbourne? If so we have PLENTY of pick your own fruit places! Just go to the Dandenongs, for example, and pick your own blueberries or strawberries.. Even apples and cherries! I think that’s what Lorraine meant, anyway.. Haha!
        Bianca @ The Cooking Capers recently posted…Chef Lagenda, Flemington

        • Yeah… Oh.. I didn’t think that was what she meant though.. hahahaha

  2. I’ve always wanted to go to this frozen yoghurt store! 😀 There’s one in QV which I’m nuts for cause they have taro flavoured frozen yoghurt….so goooooood!
    Ashley recently posted…Hong Kong is where the heart is…

    • This one is different! It’s away from the throngs of crazy students!!

  3. This is such a ‘sweet’ idea (see what I did there? lol) and can’t wait to visit!

    • Sooo clever 😛

  4. Whaaaaaaaaaaaat you didn’t try the mango yoghurt? Ooh ooh and coconut! Can you have several flavours in your cup? Since you’re playing by weight, I guess you can right?
    Agnes recently posted…This week in brief

    • They didn’t have mango when I was there!!! Yeah, it’ll be pricey though!

    • You make your own???!!! *wearenotworthy* That’s incredible!!

  5. SELF-SERVE!? I hope I’m not the only one who used to play ‘checkout chick’ and ‘takeaway shop cook’ when I was younger as I always wanted to be behind the counter using all of those machines! I’m sure anyone who has actually worked at McDonalds (or anywhere that has a self-serve machine) probably wouldn’t find this concept anywhere near as exciting as me! I must visit this place in summer 😀
    Bianca @ The Cooking Capers recently posted…Chef Lagenda, Flemington

    • Ooo I know exactly what you mean… I FELT THE SAME!!!

  6. WEEEEE-HEEEEEEE……. This looks like a place that would make me feel exactly like a kid in a candy store. I’m not that big on ice-cream but froyo, is a completely different story. I plan to make my first trip there this Summer and let me tell you that when I do, there is absolutely no holding back wahhahaha… Fun times, I-Hua! =D
    Winston recently posted…Watercress Soup Recipe

    • Yup! I was taking so long deciding what to put and not put!


Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

CommentLuv badge